Swype® Shortlisted at Creativepool: London 2024 Awards

We’re proud to share that Swype® has been shortlisted at this year’s Creativepool Annual 2024 Awards, held in London. Our Integrated Search Campaign for Smirk® was recognised in the Effectiveness category, standing alongside work from some of the industry’s most established agencies and brands — including McDonald’s, RedBull Racing, Planet Fitness, and UK Domain.

Being acknowledged by Creativepool — a platform that celebrates the most distributed, shared, and collaborative work in the creative industry — is a meaningful milestone for our team. It’s a reflection of the hard work, ongoing optimisation, and collaboration that defined this project.

The shortlisted campaign focused on combining SEO and Paid Search strategies to maximise ROI for one of the UK’s most disruptive teeth whitening brands. The result was a seamless and highly targeted integrated campaign that delivered a 570% Return on Advertising Spend (ROAS).

You can explore the full case study here: Smirk® Integrated Search Campaign

From start to finish, the project was a true team effort, combining deep technical insight with daily performance adjustments, supported by bi-weekly strategy sessions with the client.

To be recognised in such a prestigious award, and among some of the most impactful campaigns of the year, it is a real credit to the team and the standard of work we continue to deliver.

Thank you to Creativepool for the nomination — and congratulations to everyone who made this year’s shortlist.

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